Once the ‘poor relation’ of external communications, internal communications is now considered a ‘must have’, an essential strategic element contributing to a business’s overall success.

Professional communications techniques used for decades on external audiences are now being implemented to influence and inspire one of the most important and influential stakeholder groups of all – an organisation’s workforce.

The fact that internal communications sits between Communications and Human Resources is not without its challenges. Territorial rivalries must be overcome in order to achieve an optimum balance of tension and comfort that will result in improved staff retention, morale, innovation and productivity levels.

The challenge when recruiting people to lead or implement internal communications is to find true IC professionals who understand the strategic issues and are experienced in harnessing leading-edge communications techniques to achieve business goals across the entire workforce.

We have made it our business to identify and track the top Internal Communications practitioners in Europe, establishing a personal fit between client and candidate in this most sensitive of areas.